Apple Cancels its London Music Festival

London — Apple has axed its yearly London music

festival, which has hosted Foo Fighters, Elton John, Alicia Keys and Ed

Sheeran amongst others, the British Guardian newspaper said.

Inaugurated in 2007 as the iTunes festival and rebranded as

the Apple Musicfestival in 2015, the event was held at the Roundhouse

for much of its tenure. An ambitious lineup of A-list stars was

assembled each September, with a free daily concert for prize-winners.

In 2015, the festival was scaled back to 10 shows.

The cancellation comes as Apple focuses on creating its own

content, as well as hosting music, TV and films to stream and buy. It

recently launched the TV series Carpool Karaoke and Planet of the

Apps, and is expected to start creating music-themed content. Apple

recently hired two former Sony television executives, Jamie Erlicht and

Zack Van Amburg, to help develop shows. Meanwhile, Apple’s online

radio station, Beats 1, has been on air since 2015.

The company is also gearing up for a launch event on 12th

September at its new campus in Cupertino, California, where they are

expected to announce the eighth iteration of the iPhone, the Guardian

reported.

Source: Oman News Agency

[related_post themes="text" id="61376"]