Ithraa to Focus on Attracting Talent, Investment in Upcoming Inside Stories

Muscat, In an increasingly globalized world,

countries as well as cities have to stand out from the crowd to attract

investment and talent. And while the economic fundamentals of a place

are crucial to investors, quality of life, infrastructure, housing,

healthcare, entrepreneurial ecosystem and the cultural scene all play

an important role in promoting the Sultanate’s offer to the international

business community.

Getting to grips with these issues, Ithraa’s upcoming Inside

Stories, next Tuesday, 23 April at the Public Authority for Civil Aviation

(PACA) Training Centre will explore exactly what it means in today’s

digital economy to bring in investment and have talent call Oman


For us to remain successful we have to satisfy both the economic and

lifestyle criteria of people looking for an attractive destination for their

investments. The same applies to getting talent to bring their skills

here. Striking this balance isn’t easy, but it’s achievable with the right

approach. Indeed, in today’s highly competitive environment, quality of

place attributes are key to bringing in, and retaining, both investment

and talent, remarked Is’haq al-Busaidi, Ithraa’s Director General of

Marketing and Media, Organizer of the popular Inside Stories initiative.

Cities that have thrived in the past and attracted talent and

investment are not necessarily guaranteed success in the new

economy. Increasingly, that success is dependent on public-private

co-operation, smart public policies and a web of partnerships and


In fact, for many, the question of how Oman’s cities can attract top

firms is really: how to attract top talent. And how cities attract top talent

is they are desirable places to live, explained al-Busaidi.

Put simply, investors are attracted to cities if there are

opportunities to make money. And they assess the attractiveness of a

city’s opportunities by estimating their likely return or profit, and are

drawn to places that offer them the best combination of scale, risk and

return. Generally, investors will cite five important characteristics they

are looking for in a city: a strong economy with growth potential;

excellent transport connections; access to talent; pro-growth

leadership; and quality of life.

Everyone has their own idea of what a great city looks like, but most

would agree that they should be safe, accessible, energetic, interesting

and affordable. In fact, affordability is where ambitious cities, like

Muscat, can really set themselves apart. Big name cities have many

amenities by virtue of their age or location, but many have become

incredibly expensive. Indeed, many mid-sized cities around the world

aren’t merely the drivers, but the accelerators of growth. Their

economies are agile and ripe for investment, explained Sajda al-

Ghaithy, Ithraa’s Director of Media

Concluding, Al Busaidi said: We’re at the dawn of an

extraordinary technological revolution. The digital economy is still in its

infancy, but when we think about how to attract investment and talent

perhaps we need to think about writing a new playbook?

The panel line-up for Ithraa’s ‘Attracting Investment and Talent’

Inside stories session includes Sayyid Dr. Adham al-Said, Founder and

CEO, The Firm (Moderator); Abdulmalik al-Balushi, CEO of Oman

Post; Shabib al-Ma’amari, Group Chief, Sector Development and

Promotion at Oman Aviation Group; Simon Adcock, General Manager,

Country Head of Commercial Banking of HSBC; and Abdulaziz al-Raisi,

Studies Expert, Officer of the Advisor for Studies and Research at the

Diwan of Royal Court.

Source: Oman News Agency

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