OMRAN Group Looks at Luring more Tourists and Investors to Oman at ITB Berlin

Muscat, OMRAN Group, under the umbrella of Ministry of Tourism (MoT), is all set to participate in the ITB Berlin (Internationale Tourismus-BAlrse Berlin) 2020 from March 4-8.

With the Sultanate of Oman being an official partner of world’s largest exhibition of global tourism industry, OMRAN Group will utilize the opportunity to promote its tourism investments in Oman as well as showcasing its hospitality assets to the visitors of the travel industry trade show, which is continuing the success of previous years with record participation.

Peter Walichnowski, CEO, OMRAN Group, said, OMRAN Group’s participation is a testament to Oman’s efforts that have been under way to develop the tourism sector and taking major strides towards diversification of the economy in line with the national tourism strategy 2040.

Through our participation, we hope to lure more tourists and investors to come to Oman as we will be highlighting its charms as a tourist destination as well as a safe haven for investors in hospitality industry as we work hand in hand with the Ministry of Tourism, he added.

To mark the beginning of the events of the show, ribbon cutting ceremony will be held in the Omani pavilion on March 4, in the presence of all the delegations participating and this will be a plus point for OMRAN Group to showcase its growing portfolio of flagship developments, strategic partnership developments, unique hospitality assets and authentic natural, and historical destinations across the country.

The first ITB Berlin exhibition was organized in 1966. It is one of the oldest and largest international exhibitions of the global tourism industry with over 180 participating countries.

Source: Oman News Agency